PERSONAL INFORMATION COLLECTED
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: communicate with you; screen for potential fraud or risk; and when in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the Device Information (especially your IP address) that we collect to screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our advertising and marketing campaigns).
We share your Personal Information with third parties to help us use it for the purposes described above. We also use Google Analytics to understand how our customers use the Site – to learn more about how Google uses your Personal Information, please visit: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.
As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing messages we believe may be of interest to you. For more information about targeted advertising, you can visit the Network Advertising Initiative’s (NAI) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: https://optout.aboutads.info/?c=3&lang=EN.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details provided below.
Additionally, if you are a European resident, note that we are processing your information to fulfill our contract obligations to you (e.g., if you place an order through the Site) or otherwise to pursue our legitimate business interests as listed above. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to delete it.
For more information about our privacy practices, if you have questions, or if you want to make a complaint, please contact us by email at vikings-workshop.com